Monday, April 27, 2009

Wineries reach out to boost business

By sharing information and products with ambassadors of the business they hope to give a boost to the area.

By Jess Miller
Monday, April 27, 2009 at 4:44 p.m.

LEELANAU & GRAND TRAVERSE COUNTIES -- Local wineries featured this years newest and last years best products today. They hoped to show the people they consider ambassadors to the wine industry just what Northern Michigan has to offer. The 3rd Annual Northern Michigan Wine Summit was held in Traverse City.

Throughout the day wineries from Old Mission and Leelanau Peninsula's offered up their products to representatives of the restaurant, tourism and media relations businesses. They hoped to show the impact the wine industry has on Northern Michigan and the rest of the state. Organizers say they want this event to grow.

"We hope to, in future years, add more educational opportunities, have classes with the college, have other wine experts in from out of town to educate people about wine so each year they get a little bit bigger, a little bit easier to plan, a little bit more successful," said Liz Berger from Chateau Chantel.

Northern Michigan is home to over 850 acres of vineyards which are used by the more than two dozen area wineries. Combined they produce more than 150,000 cases of wine each year.

http://www.upnorthlive.com/news/news_story.aspx?id=292437

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